![]() ![]() The most popular are the Snickers and Oreo cakes, according to Kindel. There are also German chocolate, fudge, a fruit-topped cake, a rocky road with marshmallow icing, and one decorated with an ice cream cone. A Piggly Wiggly store here has found that putting a tableful of all-occasion cakes upfront by the checkout stands can triple their sales. 3.19 Add to cart Betty Crocker 7.5 Oz Chocolate Chip Cookie Mix 1. Miniature Snickers, M&Ms, Butterfingers and Oreos are featured on some of the decorated cakes. Piggly Wiggly 18 Oz Brownie Mix 1.85 Add to cart Pillsbury 18.4 Oz Brownie Mix Milk Chocolate Family Size 2.53 Add to cart Pillsbury 1 lb Dark Chocolate Brownie Mix 2.25 Add to cart Betty Crocker 17 Oz Betty Crocker Cookie Mix Peanut Butter 17.5 Oz Pou. "But decorating them ourselves gives us more flexibility and has increased cake sales tremendously," said Judy Kindel, Piggly Wiggly deli-bakery associate who does the cake decorating. Shoppers can choose their favorite hamburger and. After mixed, add in milk, vanilla extract, vegetable oil and eggs. Combine sugar, cocoa powder, salt, baking soda, flour and baking powder in a mixing bowl. The Piggly Wiggly unit had until this year bought its cakes finished from a local bakery. Each Piggly Wiggly bakery offers customers a wide selection of fresh baked items. Grease two 9-inch round baking pans with cooking spray and sprinkle with flour. The single rounds are brought in frozen and then are decorated in-store. "People who don't want to pay the price for a double-layer cake, or who don't want that much cake, are apt to pick up one of these." The double-layer 8-inch cakes in the store are $9.99. The front-end purchases have so far all been additional sales, he added. The cakes are hard to resist because they look so good, and the price is right," Godin said. After a week at work, people are looking to treat themselves, or they're having company over. "We put them on a table at the front on weekends. are steve and betsy beers related bob jones university exposed. Now the number often hits 60, Godin said. His dream of making people smile became a reality in a very big way, and today, carvel ice cream cakes can be found in supermarkets all over the nation. In a mixer fitted with a whisk attachment (or using a hand mixer), cream the butter. In a medium bowl, combine the flour, baking powder, and salt. ![]() The cakes are also offered in a self-service case in the bakery, which is at the back of the store.īefore a display was put up front as well, the store would sell 20 to 25 of the cakes on a typical weekend. Butter a 6-cup loaf pan and line it with parchment or waxed paper. The 8-inch, single-layer rounds are such impulse items that the company decided to capitalize on that quality, and make sure customers are tempted before they can get out of the store, said Paul Godin, owner of the single-unit Piggly Wiggly in this Milwaukee suburb. A Piggly Wiggly store here has found that putting a tableful of all-occasion cakes upfront by the checkout stands can triple their sales.
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